![]() For many Americans, there is new hope and a revived optimism with Biden’s appointment. “After four years of tension, with Trump now out of office, some people are looking to the Bernie meme as a way to laugh and relax for what feels like the first time in half a decade,” says Savannah, who is based in our 1000heads New York office. Savannah believes that the spread of the meme is caused by two-core categories, all loosely connected to a need to let loose and laugh: Trump-Respite The question is, why? Why was Bernie the talk of the town at one of the biggest events in recent history? What does the popularity and spread of this image and trope signify for behaviour at large and what does it tell us about what consumers (specifically Western consumers) are expecting from brands over the coming months? What does it tell us about using memes in marketing? Credit: better get to the crux of this issue, I sat down (virtually) with 1000heads’ Communications Director, Savannah Hobbs. This meme was different though, it was changed and copied and imagined far beyond a text/picture format and has taken on a life of its own. Memes of Bernie Sanders have dominated the internet for years (let us not forget the 2020 ‘I am once again asking you,’ meme that encompassed everything from the neediness of your cat to forgetting someone’s name). To meme in January 2021, is to Bernie.īernie is not new to memes. Since this now famous image of Bernie Sanders’ emerged, social media has been busy photoshopping Bernie into band photos, creating AR filters to place Bernie in your home and even crocheting him into 3D. Off the back of President Biden’s election, the biggest news was that a veteran member of the Democrat party and failed POTUS candidate, turned up with a chair and some mittens to watch the inauguration. The phenomena that is the Bernie meme overtook the internet in the past few months. Chances are, if you have gone online in the past week, you have been met with memes of Bernie Sanders.
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